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One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.
There is a big misconception regarding first time entrepreneurship and that is the justification that it is okay to fail your first time simply because some well-known entrepreneurs failed and then hit it big.
What is not mentioned is the number of individuals who failed their first time as an entrepreneur and never got a second shot. Therefore, you might as well make it profitable the first time around.
Thus, to ensure higher odds of entrepreneurial success, you must choose the right business.
Here are 4 tips how:
1. Don’t Let the Economy Determine What Business You Should Start
The first thing that entrepreneurs think of when starting a business is our current economic condition. Although it is hard to bypass the thought of a horrid economy and the subsequent effect on your new entrepreneurial venture, it is imperative that you not let the economy sway your decision.
This will especially prove true when the economy turns in the next few years and you are left with an average business that was overly defensive and a lot of regret.
2. Let Google Assist You In Your Choice of Business How do you truly determine market demand for the product and / or services you plan to offer?
One way to do it is to use the Google Keyword Checker. This basic site will tell you how many people are searching monthly for your product or service.
Another key element that the Keyword Checker brings to the table is the use of adjectives.
For instance, you may want to open a business selling blue widgets, but upon looking up how sought after the product is on the web, you find out that green widgets are searched for times as often as blue.
3. You Cannot Avoid Sales, Instead You Must Embrace It and Not Let It Determine Your Business Choice
A willingness to engage in sales separates the men and women from what will be future job seekers.
Entrepreneurs hate sales because for some reason they tend to be more afraid of rejection than your average Corporate Joe or Jane. Why this reason is, I cannot tell you, but to avoid human interaction, entrepreneurs will completely alter the business that they are going into.
What they don’t realize is that regardless of industry, sales is part of business and, thus part of entrepreneurship.
4. K.I.S.S. Keep the concept simple (or, to use the real phrase, Keep It Simple, Stupid). A rule of thumb for first time (and any entrepreneurs) is that if you cannot explain your business in two sentences or less, it’s most likely not going to sell.
It is very rare that people reinvent the wheel with entrepreneurship. As a matter of fact, you can count them on your fingers: Bill Gates, Steve Jobs, Sir Richard Branson and ?
The odds of hitting Pick 6 are better. In entrepreneurship, especially when choosing your first business, go for a base hit, not a home run your first time at bat.
Schools that focus on the real world aspects of business tend to offer their students certain advantages that they might not be able to get anywhere else, and this might just assist them in becoming the best entrepreneurs that they can be. An entrepreneur MBA might outline some of the most imperative facets of business and instruct students on what they need to know to handle many of the challenges they will face as they enter into the business world, but will it give students the best chances of competing with those that have more experience? In order to have a fighting chance of beating the competition, students need to be taught what the more experienced professionals already know, and so the focus needs to be placed on real world facets of this industry.
1.Deal With Real Problems
Businesses that learn from the mistakes of others tend to struggle less when it comes to finding success, but those that have to find their way through trial and error could end up falling by the wayside at any point. A school that teaches students how to deal with the challenges that are constantly arising within the world of business is usually one that provides them with the tools that they need to succeed.
2.Shape New and Creative Business Models
The professional world has altered the traditional business model over and over again, and what used to work well is now outdated. One of the exciting facets of this business is the fact that individuals from all spheres can contribute to new developments; all it takes is some creativity and the willingness to learn from what others have accomplished.
3.Keep Up With The Evolution Of Business
Due to the constant evolution of this industry, it is imperative that professionals who are choosing to enter into this field understand the need to keep up with the pace. The world of business is fiercely competitive, and the right entrepreneur MBA can show a student how to go about giving themselves the best chances of turning their dreams into a reality, even when faced with so many challenges. From the moment a student becomes a graduate, they will need to begin dealing with the realities of the professional world, and this is precisely why it is beneficial to sign up for a course that focuses on these facets of any industry where business plays a key role.
For more information with Entrepreneur MBA, please visit us on our website.
Enlarge your entrepreneur focus and make visualizations an important part of your new daily routine. Entrepreneur success comes from having a vision, a clear mental picture of exactly what it is that you intend to realize. You have to be able to see it in your mind before you can achieve it. Imagine the outcome that you want, always focus on what you want and not the one you don’t want.
Visualise with perfect focus. Don’t just think and picture what you want in a unclear way, form the details, the feel, the colour. The more details you can place on it the clearer you will see it and the more real it becomes to you in your mind’s eye. It is without doubt one of the key critical success factors for entrepreneur success.
Most people if they would like success will generalize much too much. If you would like to have what is called success then you have to be very exact as to what you are calling success. How will you know when you have it? What will it feel like? What will you see and be when you have it? What is your measure for success? What do you need to do to achieve it?
When you take a photo and it is out of focus that photograph will permanently be hazy and out of focus. The same applies to your visualizations. When you visualise something and fail to put the details in it, it will at all times be a hazy idea without any clarity. Give your brain precise mental pictures of what you would like and your imagination will respond accordingly.
It is not about living in a dream world, it is making mental pictures of your desired outcomes. The bolder you make your images, giving them colour and making them real to you, then the more powerful you will feel towards them. Whatever you can think and believe you will be able to accomplish.
Condition yourself to expect your entrepreneur success. Almost all of the limitations that we place on ourselves are the effect of our self images. However we see ourselves, we live our life, so by changing your images you start the process of changing your self beliefs and your expectations.
Success is a habit, it is the result of developing an attitude. Attitudes are simply habits in the mind. Create your success habit in your mind, spend a few minutes each day and develop your mental picture. It is a critical success factor for your entrepreneur success.
Imagine that you have just entered your favorite coffee shop. You can already smell your usual, and you can’t wait to taste it. But, as you look around the room, you notice that the place is so crowded that you can’t have a table to yourself. You’re going to have to share with someone else, just as many other people seem to be doing already.
Now imagine that you’ve collected your coffee and have sat down at a table with someone who you’ve never seen before and haven’t met. After exchanging the usual pleasantries about the weather and how full the place seems to be, you discover that this person is a self-employed millionaire. And to look at him, you’d never guess. He’s not wearing a tailor-made suit, a shirt with French cuffs, or a tie.
In fact, he’s dressed just like you: in a comfortable, well worn casual shirt, that’s open at the neck, jeans, and tennis shoes. And you learn from him that he divides his time between working from home and coming to a coffee shop like the one you’re in. And as you both sip your lattes, you also learn that not only did he not make his money as the result of creating some fantastic software that everyone now uses.
He didn’t start a business in the financial sector. Nor the real estate market. Instead, he made all his money in an online information business.
Wouldn’t you want to know more? Wouldn’t you be just a little curious as to how someone with no technical skills had managed to go from where you are to earning 20 times what you make in a year, and doing it every year?
What questions would you have for this ordinary person with such an extraordinary income? And how would you feel if this person was willing to spend an hour or so telling you how you could do the same thing.
Would that interest you?
What does he consider to be success as an entrepreneur?
How does he think being an entrepreneur has hindered you from becoming a better person?
What systems has he set up in his home business to help it grow?
Besides money, what is his favorite ways to compensate people?
What’s the strangest thing h has ever done as an entrepreneur?
These kinds of question rise in your mind and you would start communicate with him. So this is the very closer thoughts for those who are going to start their business.
Terry Dean is such a person.
And you can hear what he has to say about how he did it in an interview that I did with him.
Starting out to become a successful entrepreneur is a exciting emotional time in a persons life. A decision has been made to break away from the normal way of thinking about work and money possessed by the majority. The majority meaning about ninety seven percent of the population.
Becoming a successful internet entrepreneur requires changing the way you were programmed to think. The decision has been made, backed by a commitment to become one of the -three percenters- that have chosen to take control of their financial future and live life on their own terms. There is no longer a boss making decisions about when, where, and how you will make a living. It will be all up to you either to succeed or fail.
The most important aspect of becoming a successful entrepreneur will be your ability to set a goal and do what ever it takes to reach that goal. Realize that you must not just show up for the game, you must play to win and to win you must set goals.
Almost everyone from business professionals to athletes have been coached on the need for setting goals and just how important it is, but many do not understand why they can not reach their set goals.
What does it Require to reach a Goal?
Why some succeed and most do not is that those that succeed have learned to attach a strong emotion to why their goal must be reached.
Whether we are money hungry entrepreneurs or some other noble profession there has to be a deep underlying emotion attached to a goal. Just saying I want to make more money in itself can not be a goal. The questions must be asked, why do I want to make more money, how much money do I want to make and how will I feel when I receive this money? How will it make me fill emotionally, happy, jubilant, thankful, relieved? Concentrate on this emotion and how making more money will enforce this emotion.
Finally, a time frame must be put on this goal.
What exact date and time will this goal be met? A goal without a date and time set on it is merely becomes a wish and not reality.
To become a successful entrepreneur, one must learn the proper way to set goals both short term and long term.
Steve Kimball has been a business owner and entrepreneur for over 25 years. His main goal is to assist others in achieving the success they deserve online. He has teamed up with the elite marketers at carboncopypro and together they are striving to change the world one person at a time. For more information go to
New ecommerce entrepreneurs can find them confused and confounded by the tax and accounting requirements of their venture. And thats a shame: If someones spotted a great new category and successfully built a web presence, heck, that someone shouldnt find themselves bogged down with the accounting minutia. The entrepreneur should focus on increasing traffic, expanding margins, and growing cash profits.
With that in mind, I offer up the following tax and accounting tips:
Tip #1: Dont Incorporate
A true corporationwhether a C corporation or an S corporationsaddles your business with more complicated tax accounting and a bunch of state filing requirements. You dont want to deal with this redtapeor at least not until youre profitable.
Instead, operate your business as a sole proprietorship. If youre concerned about legal liability protection, note that you can setup a one-owner limited liability company, or LLC. A one owner LLC is treated as a sole proprietorship for income tax purposes.
Tip #2: Start Your Business Before Making Investments
Expenditures you make before youre actually in business-in other words, before youve got a business license and before youre selling or trying to sell your stuffarent very deductible.
Specifically, you can probably deduct the first $5,000 of these expenses. But any amounts in excess of the $5,000 must be amortized over the next fifteen years.
What this means is that you want to start your business before you start spending money on advertising, training, web development, accountants and lawyers and so on.
Tip #3: Automate Your Bookkeeping & Accounting
By lawand some people dont know thisyoure required to maintain an accounting system that lets you clearly measure your income. As a practical matter, this means you need to use a product like Quicken or QuickBooks.
But you ought to go one better than simply using desktop accounting software. Make sure that youre taking advantage of online banking and bill payment features which integrate your accounting system with your banking. As much as is possible, for example, you want to be able to move money from PayPal to your bank to QuickBooks simply by typing a few keys or clicking your mouse a few times.
Tip #4: Hire a Payroll Service Before Hiring Employees
Many successful ecommerce business owners can run their operations without employees. And if thats true for you, hey, congratulations. If and when you do need employees, however, dont try to handle the payroll yourself. Oursource the payroll to one of the large payroll service bureaus like ADP, Payroll, or QuickBooks.
These services are expensive. Figure $1000 to $2000 per year. But the services let you avoid the bookkeeping nightmare called payroll and prevent you from getting into payroll tax trouble.
Tip #5: Consider S Corporation Status After Youre Profitable
Ive written and talked much about how S corporations save taxpayers money and how the right way to set up an S corporation is first create a limited liability company and then ask the IRS to treat the LLC as an S corporation for tax purposes.
Home based business, online business, MLM or if you are in direct sales, you have to be goal oriented to be successful. If you are new or experienced, without a goal the chances are you will be part of the 97% of entrepreneurs that will fail this year. Knowing how to set up your goals, how to break them down will play a major part of all entrepreneur success.
If you are new, you goal may be to quit your job or make enough money so your spouse can stay home. If you are experienced, you goal might be to win a major competition within your organization. Either way, the 1st step is to establish your main goal. The reason is we will work from the top to the bottom to establish a plan of action to achieve your goals.
For the sake of this article, we will use the new entrepreneur as an example. So lets you make $4,000 a month at your current job. To replace your income, you will need to make around $3,500 monthly with your online business. So write $3,500 at the top of a board or a blank piece of paper.
Next we need to figure out how many sales you need to make to create a $3,500 income. So lets say the average sale with your business is $100 and your commission for each sale is $50. So to make $3,500, you need make 70 sales each month which would equal $7,000 in sales and $3,500 in income. Write on your board 70 sales below your main goal.
After that we need to establish how many leads every month you will need to make 70 sales. You find out that your business model average is that you make a sale for every 10 leads (this is just an example) so you will need 700 leads to make $7,000 in sales. Write on your board 700 leads monthly below your monthly sales.
The last step is to breakdown the number of monthly leads into a daily number of leads. So if you need 700 leads every month, than you need 23.3 leads per day. Write 23.3 leads on your board below your monthly leads.
Work with the daily number, celebrate every time you achieve you daily goal with a small reward. If you meet your daily goal, you will meet your monthly goal and first thing you will know is that you will hand your letter of resignation to your boss with a big smile on your face. One last advice, keep your goals very visible to you at all time. Make sure you can see them every day and dont make too much fun of your boss when you quit.
To your success,Ghyslain
With the increasing number of forums created now and then, more and more Internet users are sharing and looking for some quick information on this great learning platform. Creative Forum Entrepreneurs, seeing this opportunity, grab the chance to generate revenue in these forums. This article will illustrate how a Forum Entrepreneur gain tremendously income by simply participating in the forums.
There are many forums that offer free marketplace for the members to trade freely. Some of these popular forums tor the Webmasters are DigitalPoint, WebMaster-Talk, NamePros, WebHostingTalk and EarnersForum. These forums offer a great opportunity for everyone to earn money by selling products or services.
Many forum members would have knew that they can simply sell their products or services if they own them respectively. However, is it possible for someone to generate income if he / she does not own any products or offer any services? The answer is yes, absolutely. In fact, I have been selling and promoting other people’s product in the forums most of the time. This is the power of outsource.
By outsourcing the correct product to the right market, you can simply earn by managing the customers and push the orders to your service providers. If you were to look in any forums, you will notice that there are many services offered by various Entrepreneurs.
There are also several other ways to profit as a Forum Entrepreneur. For example, you can look out for profitable sites in the forums and buy them to maintain or sell off for a quick profit. These may not be as easy for the new forum members but this is definitely a good area to study especially if you are looking for long term profit online.
Forum Entrepreneurs do not mean selling your products in the forums or creating a discussion platform for the Internet users. They simply make use of several targeted forums to look for great services and generate profit by outsourcing.
To conclude, earning as a Forum Entrepreneur is much easier than creating your own product or services and sell them in the forums or other places. Be creative and look out for online opportunities and think about how to repackage that particular service.
Its summer and so for that reason Ill break from my insistence on pragmatic advice and write on a topic you might consider fluff. Yet its the biggest mistake I see small business owners make, including me. We have no patience. I think that its a given that a requirement for being an entrepreneur is to have a low grade case of ADD, or in my case, ADHD with an emphasis on the H. And in marketing, that will kill you.
I cant tell you how many times a client tries something and when there are no immediate results says “Well that doesnt work.” Its like lifting weights one day and expecting that tricep cut to develop overnight. Im not suggesting that we all go out and spend a bajillion dollars on advertising during American Idol. But I do think that in order for your PR and marketing tactics to work you have to learn to wait a bit. Here are a few tips to use to figure out if youre too impatient.
1. Are you measuring your campaign results by the number of orders youre getting off each initiative? In a word, DONT. Look at your website hits instead, or the traffic in your store. Whats the first step toward buying your product or service? Do they request a brochure? Do they visit the website? Measure by those “first steps” in the short term.
2. Are you changing your marketing strategy on a weekly or monthly basis? WRONG. You had better have confidence in your strategy (or your consultant) from the start. Nothing works if you dont believe in it 100% from the beginning. Switching around what youre doing on a constant basis and youll end up running circles.
3. Are you relying on only one outreach method? It may work now, but it will stop working eventually. Or youll end up trying one thing after another. BLEND your messaging channels. If youre doing radio, connect it to an online promotion as well. Trying guerilla marketing? Make sure youve got some PR working in conjunction with those “on the ground” techniques.
Particularly in the online world, patience is the key to success. Jay Conrad Levinson, the founder of Guerilla Marketing, believes that patience is the most important characteristic of successful entrepreneurs. Be confident in your approach. Measure it wisely. And then, like that old farmer in the field, be patient and watch the seeds of your marketing work grow.